Celebrating Rare Beauty: Revolutionizing The Beauty Industry With Inclusivity And Authenticity

Taken from: GLAMOUR

Sinay, D. (2024, March 26).I’m a beauty editor and these are the rare beauty products I swear by. Glamour. https://www.glamour.com/gallery/best-rare-beauty-products

Rare Beauty, founded by the talented Selena Gomez, has quickly become a standout brand in the beauty industry. Launched in September 2020, Rare Beauty is celebrated not just for its high-quality products, but also for its commitment to inclusivity, mental health awareness, and breaking down unrealistic standards of beauty.

A Mission of Inclusivity

From the beginning, Rare Beauty has emphasized inclusivity. The brand offers a diverse range of shades in its foundation and concealer products, ensuring that people of all skin tones can find their perfect match! This commitment to diversity helps set Rare Beauty apart in a beauty industry that has struggled with inclusivity for many years.

Top Products by Rare Beauty:

  • Liquid Touch Weightless Foundation: buildable coverage and skin-like finish.
  • Soft Pinch Liquid Blush: highly pigmented formula and long-lasting wear.
  • Stay Vulnerable Glossy Lip Balm: moisturizing properties and a beautiful range of shades.

Taken from : RefineryHoshikawa, K. (2022). I’m a blush person now, thanks to rare beauty. Rare Beauty Soft Pinch Liquid Blush Review 2022. https://www.refinery29.com/en-us/rare-beauty-soft-pinch-blush-review

Promoting Mental Health Awareness

Rare Beauty stands out for its dedication to mental health advocacy. The brand’s Rare Impact Fund aims to raise $100 million over 10 years to support mental health services, particularly for underserved communities.

  • Rare Impact Fund: A significant portion of Rare Beauty’s annual profits goes towards the Rare Impact Fund, demonstrating a genuine commitment to making a difference.
  • Campaigns and Initiatives: The brand frequently partners with mental health organizations and promotes self-love and acceptance through its marketing campaigns.

Authenticity and Connection

Selena Gomez’s personal involvement in the brand adds a layer of authenticity and relatability. Her openness about her own mental health struggles and her journey towards self-acceptance resonate with many consumers, creating a deep connection between the brand and its audience.

  • Selena’s Vision: Gomez’s vision for Rare Beauty is to challenge the unrealistic standards of beauty often promoted by the beauty industry, encouraging people to embrace their unique selves.
  • Community Engagement: Rare Beauty actively engages with its community through social media platoforms, encouraging users to share their stories and experiences.

Sustainable and Ethical Practices

Rare Beauty is committed to sustainability and ethical practices. The brand focuses on creating products that are cruelty-free and vegan, with packaging designed to minimize waste.

  • Packing that is Eco-friendly: using recycled materials and designing packaging that pushes for reusability.
  • Cruelty-Free: All products are certified cruelty-free.


Rare Beauty has made a significant impact in the beauty industry by championing inclusivity, quality, mental health awareness, authenticity, and sustainability. Selena Gomez’s brand is more than just cosmetics; it’s a movement towards a more inclusive, compassionate, and authentic beauty world. Rare Beauty’s commitment to these values has not only won the hearts of many but also set a new standard for what a beauty brand can be.

By choosing Rare Beauty, consumers are not only enhancing their own natural beauty but also supporting a brand that values inclusivity, mental health, and ethical practices. Rare Beauty truly embodies the belief that everyone is rare, unique, and beautiful in their own way.


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